2026-01-01
Dear customers, partners, colleagues, and family members of Haijie:
Today isOn the first day of 2026. Looking back at the previous year, to be honest - it wasn't easy. The volatility of the external environment, uncertainty in international trade, and pressure from supply chains and costs all make the four words' stabilizing the fundamentals' more weighty. But precisely because of the difficulty, we know better what Haijie's true confidence is: a long-term commitment to customers, reverence for products and delivery, and a group of people willing to make things happen. On behalf of Haijie Group, I would like to express my sincere gratitude to everyone who has been with us all the way.
12025: Stabilize growth amidst challenges and proactively upgrade amidst changes
In 2025, it will be a 'stress test' for Haijie. We have withstood the export pressure brought by the external environment, seized the window period brought by the easing of the situation, and finally steadily overcome the difficulties, and completed the upgrade and precipitation in key capabilities.
(1) Business results: Exceeding 100 million for 9 consecutive years, becoming more outward oriented
Haijie's continuous sales revenueExceeding the scale of one billion yuan in 9 years; The proportion of export business has further increased to over 90%, with stronger internationalization capabilities and more outward oriented structure; On the basis of maintaining existing customers and channels: adding over 100 new customers domestically; 20+new overseas customers; Expand into two new markets, Slovenia and Ghana, and achieve new landing points.
(2) Research and Innovation: 40+New Products, 16 Patents, Continuous Promotion of Invention Patents
40+new product research and development projects by 2025; Obtained 16 patents; Another 5 invention patents are currently under review. Behind these numbers is our long-term investment in 'making the product solid and the solution complete'.
(3) Brand and Market Communication: Online Channel Review and Upgrade towards a More Systematic Approach
This year, we conducted a systematic review of the group's overseas online promotion channels for multiple brands and promoted upgrades——Moving from fragmented operations to more standardized and systematic: clearer channel positioning; Content and visuals are more unified; The dissemination pace is more sustainable. We hope that the Haijie presented to the public will always be professional, trustworthy, and long-term.
(4) New brand and new direction: Neoinspace sets sail, focusing on "smart space scene solutions"
In 2025, we created a new brand called Neoinspace, positioned as a "smart space scene solution", to create intelligent and efficient space management solutions for enterprises, governments, and public spaces. This is not about 'creating an additional brand', but a strategic upgrade towards future needs: shifting from traditional product output to the ability output of 'product+system+scenario solution'. In 2026, we will focus on building the brand, products, and solution system of Neoinspace.
(5) Digital closed-loop: Hikvision's digital twin goes live for trial operation, taking its capabilities to the next level
The development and online trial operation of Hikvision's digital twin marks a crucial step forward for Haijie's digital capabilities. More importantly, it enables us to form a more complete closed loop in product iteration, delivery management, and solution upgrades in the future——Transform 'experience' into 'system' and 'ability' into 'replicable'.
(6) Headquarters construction and image upgrade: office environment improvement, automated production line planning completed
The construction of Haikanghua, the headquarters of Haijie, has been further improved; The automated production line has been planned and completed; The office building has been renovated, significantly enhancing the office environment and corporate image. These investments seem to beSlow, but they determine the upper limit of the enterprise for the next decade.
(7) New cross-border e-commerce business: Shenzhen team landing, TikTok expands into the US market
In 2025, the cross-border e-commerce sector will land in Shenzhen and complete team building, with TikTok as the main platform, to promote business in the US consumer market, with annual sales exceeding $100000. This is a small step, but the direction is clear: to make Haijie's growth path more three-dimensional and resistant to cycles.
II2025: We also see problems and write improvements into 2026
The achievements are worthy of recognition, but the problems must also be faced directly. Haijie will notUse 'challenge' as an excuse, but turn it into a 'next step list'.
(1) Supply Chain and Key Materials: Delivery Completed, but Quality Control Must Be Stricter
The supply chain pressure will be enormous in 2025, but with the cooperation of the production team and various departments, we have successfully completed order delivery. At the same time, we are also aware that the quality control of key materials needs to be further improved by 2026- standards need to be clearer, sampling needs to be stricter, and responsibilities need to be more closed-loop.
(2) After sales and customer support: Response speed and repair situation need to be significantly improved
The after-sales service experience is the most authentic for a brandOn site reputation. In 2026, we will focus on improving: response speed; Problem localization efficiency; Repair rate and closed-loop quality. Enable customers to receive professional and reliable responses as soon as they need support.
(3) Organizational management: Further delegate power while requiring all employees to learn and keep up with the times
In 2025, we will further delegate power to various departments in internal management, enhance management freedom and initiative. At the same time, we are also more firmly advocating for: learning for all and continuous growth. The changing times are too fast, and the competition among enterprises is essentially a competition of learning speed - if you don't learn, you will really be "educated" by reality.
(4) Talent and fresh blood: Insufficient new recruits in 2025, must be filled in 2026
Fresh blood is the foundation for the long-term development of enterprises.The insufficient number of new employees joining in 2025 is fatal for enterprises. In 2026, with the relocation and upgrading of the headquarters' image, we will make talent introduction an important strategic task: precise recruitment for key positions; Strengthen the construction and training mechanism of the team; To provide a solid talent foundation for Haijie's sustainable development by allowing newcomers to come, stay, and grow quickly.
(5) Corporate culture and sense of belonging: There are many activities, but participation is insufficient
In 2025, the administrative department organized multiple cultural activities, but we also noticed that the participation of each department was not high enough. Culture is not about organizing a few events, but about whether everyone is willing to participate together. In 2026, we will promote broader participation and enable more colleagues to find a sense of belonging and achievement at Haijie - this is a crucial part of long-term stable development.
III2026: The environment remains severe, but we are more prepared and have more direction
In 2026, the domestic and international environment will still not be easy. Hardship is reality, but pessimism is not the answer. Haijie will regard 2026 as both a 'year of further upgrades' and a' year of firm determination towards the future '.The keywords for 2026 can be summarized in four words: more focused, more systematic, more digital, and more youthful.
(1) Focusing on Neoinspace: Transforming "Smart Space Scene Solutions" into a System:
Polishing the core plan; Settling replicable deliverySOP; Building benchmark cases and standard modules; Make the brand communicable, the plan implementable, and the capability reusable.
(2) Strengthening quality and delivery: achieving a more solid closed-loop system for key materials and quality
Clearer standards, more controllable processes, and more stable results——This is the most fundamental and important commitment of Haijie to its customers.
(3) Upgrading after-sales service: treating customer support as the 'second growth curve'
After sales is not a cost center, but a customer trust center.In 2026, we aim to win reputation and repeat purchases with faster response times and better closed loops.
(4) Talent and Organization: Introducing Fresh Blood to Build a More Dynamic Team
2026 marks the 30th anniversary of the founding of Haijie. At this important milestone, we will gradually complete the relocation and carry out a one-year uninterrupted reception activity. We hope to attract more outstanding people to come to Haijie, see Haijie, understand Haijie, and join Haijie - making the enterprise younger, more dynamic, and more promising.
(5) Public Welfare and Responsibility: Continuously Increasing Investment and Participation
Haijie is engaged in the teaching equipment industry, and we always value employee care and social welfare.In 2025, we participated in multiple social welfare activities and sponsored elementary school students to fulfill their wish lists. In the future, we will continue to increase our support for public welfare activities - doing a good job of "achieving enterprises" and "giving back to society" together.
4、 Thanks to you, Haijie is able to cross the cycle
Finally, I would like to say a sincere message to three types of peopleThank you
To customers and partners: Thank you for your trust and long-term support. Haijie will repay this trust with more stable products and services.
To all colleagues: Thank you for sticking to your posts, solving problems, and completing deliveries under pressure. You are the true confidence.
To family and friends: Thank you for taking responsibility and understanding behind the scenes, allowing us to do our best on the front line.
In 2026, we will continue to work together to stabilize the road, accomplish tasks, and strengthen Haijie.
Wishing everyone a happy New Year, healthy families, and smooth careers!
HAIJIE
January 1, 2026
Phone: +86 15690276929
Mail: liuhuiling@haijie-group.com
Add: No. 90 Guofeng North Avenue, Cangzhou High Tech Zone, Hebei Province